Velarys London
Private society of London’s independent luxury
Velarys London
About
Velarys London is a not-for-profit private society dedicated to London’s boutique and independent luxury.It serves as an industry-agnostic circle where founders, owners, and leaders come together, not to shape the craft itself, but to strengthen their businesses behind it.
Velarys London
Our Members
Fellows – Founders, owners and directorsCustodians - Managers and top talentCompendium of Experts – Experts in marketing, legal, finance...Protégés – The next generation
Luxury is the quiet accord of patronage, where wealth becomes the grace that allows a creator to bring the singular to life.
A glimpse into what you can expect as a member
In a world where most advice, case studies and resources are built around the scale and budgets of big brands — boutique luxury is left without actionable guidance.Velarys London was created to give you a place of your own—to connect with peers and focus exclusively on the strategic growth and resilience of your business.1. Privacy and ExclusivityWhile the luxury scene is often associated with public displays, Velarys London offers a private sanctuary for its members. This allows for candid discussions and genuine collaborations with peers and experts.2. Insight & GrowthThe world of luxury is ever-evolving. Velarys London ensures that our members have access to the latest insights, trends, and innovations. These are tailored for the way boutique brands actually operate, respecting the size and specific needs.We host members-only, curated roundtables with experts. Each gathering is intentionally kept small—typically accommodating 5 to 8 participants. This is to ensure that every member has the opportunity to seek advice on their own questions, but also to listen to the insights shared with others.3. Industry Agnostic
There are many wonderful organisations dedicated to specific industries — Velarys London is not one of them.Instead, we are industry-agnostic, concentrating on the business side of your craft. We provide guidance on strategy, marketing, finance, legal, operations, and other challenges — so you can dedicate your attention to what you do best: your craft.
We are a not-for-profit organisation. Our purpose is to sustain the spirit of London's boutique luxury—a space where heritage is protected and the new is thoughtfully invited. Ensuring our city's independent craft remains both commercially vital and culturally essential.Within this curated circle, every interaction is designed to support your business, your vision, and your journey — making the challenges of running an independent luxury brand a little easier, and a lot more exciting.
Velarys London
Membership
Membership is by invitation or endorsement.Applications are thoughtfully reviewed to ensure that both the society and its members benefit — preserving the society's quality while creating meaningful connections and opportunities.
There are no joining or membership fees.